JUICE MAGAZINE DAILY DOSE OF SURF : JULY 20, 2010

Iconic brands never die;  as is apparent through Lightning Bolt, USA president Jonathan Paskowitz’s unwavering influence on the classic surf scene.  Their never-ending hard work and dedication to the sport of surfing inspires the masses to grab a board and dive right in.  They are most definitely “A Pure Source” of surfing culture and style.  Check out the following press release for more information on the Lightning Bolt crew and Paskowitz’s latest involvement in “Surfwise”, a surf documentary directed by Doug Pray.  – JESS BRAAM

“SURFWISE” FEATURING LIGHTNING BOLT, USA PRESIDENT JONATHAN PASKOWITZ, WINS BEST FILM AT INTERNATIONAL SURF FILM FESTIVAL D’ANGLET

Also Wins Best Film at Chilean Film Festival, the “Quiksilver Surfestival”

Los Angeles, Calif., – July 19, 2010 – Lightning Bolt, USA is proud to announce that “Surfwise,” documentary surf film created by director Doug Pray and featuring Lightning Bolt president Jonathan Paskowitz of the infamous Paskowitz surf clan, recently won Best Film at the International Surf Film Festival d’Anglet and Best Film at the Quiksilver Surfestival that recently took place in Chile.

“It’s an honor for “Surfwise” to win the title “Best Film” alongside so many amazing surf films also recognized at this festival, featuring top surfers such as Jordy Smith, and highly publicized flicks such as “Modern Collective,” says Lightning Bolt, USA president, Jonathan Paskowitz.  “Our family continues to have a strong presence in the surf industry and working with iconic brands such as Lightning Bolt gives us a platform to continue to spread the true spirit of Aloha to the rest of the industry the way Doc, my father, envisioned us doing so in the industry today.”

For an ongoing taste of the award-winning film, “Surfwise,” Lightning Bolt’s blog now features a weekly webisode series with the charismatic and entertaining president, Jonathan, which was inspired by his father Dorian “Doc” Paskowitz’s infamous surf camp story lunch hours.  To learn more about Lightning Bolt and the Paskowitz saga, and to view Lightning Bolt’s new webisode series, please tune into www.lightningbolt-usa.com and to learn more about “Surfwise,” please visit www.surfwisefilm.com.

About Lightning Bolt:
Lightning Bolt, originally founded in Hawaii in 1972 by Gerry Lopez and Jack Shipley, is a collection of men’s and women’s apparel inspired by both original and modern concepts of the world of surf.  Lightning Bolt’s fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders’ lifestyle.

Portuguese textile group, TMG-SA, and surf industry veteran, Jonathan Paskowitz, have partnered to re-establish Lightning Bolt in the United States.  Lightning Bolt, “A Pure Source.” For further information, please visit www.lightningbolt-usa.com.

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