JUICE MAGAZINE DAILY DOSE OF skate : OCTOBER 4, 2010

SUPPORT YOUR LOCAL SKATESHOP!DUH! Thankfully IASC and BRA have set aside a day for skaters, parents, and passers-by alike to pay their respects to the front lines.  Jump into your local shop and say what up to the guys that hooked you up with your first deck or new deck… or any deck! This one’s for the guys who deal with the rats that want the free shit all the time.  The guys who are in it because they love it; because it’s their life to the core and forever. Local Skateshop Day is much appreciated, however if you’re true to your skate and the lifestyle it blesses you with, your local spot should be the only place you go to fulfill your skateboarding needs.  PLEASE remember that as the industry is being taken over by folks that don’t know the difference between a grind and the ground that they walk on! Shout out to Venice Originals, the local Venice skateshop, and all you guys out there doing the daily grind.  Thanks for keeping us stocked, locked and ready to thrash.  – JESS BRAAM

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IASC AND BRA COLLABORATE ON LOCAL SKATESHOP DAY
Celebration for Specialty Skateboard Retailers to Take Place October 9-10, 2010

RANCHO SANTA MARGARITA, CA and WILMINGTON, NC, September 16, 2010 – The International Association of Skateboard Companies (IASC) and the Board Retailers Association (BRA) have teamed up to create an annual manufacturer-driven retail holiday for core skate shops on October 9-10th, 2010. In its first year, Local Skateshop Day is an industry-wide, collaborative effort designed to increase sales and retail traffic for specialty skate shops across the country. Local Skateshop Day encourages manufacturers to focus their attention on the front lines of their distribution, the core skateboard retailer.

“Skate shops have always been essential to the heart, soul and spirit of skateboarding.” Says Don Brown, IASC Chairman. “By creating ‘Local Skateshop Day’ skateboarding, as a whole, can focus on driving awareness, energy, support and friendship to our family on the front lines- the core retailer. It’s essential that we do whatever it takes to support these shops in order to keep the true passion and creativity of skateboarding alive.”

Manufacturers will team up with local skate shops to host sponsored events, promos, demos, limited product releases, discount programs and more; all of which are designed to support core shops, staff and most importantly, increase skate related retail sales.

“As a specialty skate retailer, I appreciate the effort by IASC and its member companies to create a consumer focused ‘holiday’ designed to drive sales to local skate shops during the lull between the back-to-school and holiday seasons. As Chairman of the Skate Committee for BRA, we are stoked to be partnering with IASC and skate manufactures on a joint initiative designed to support the grassroots retailers that are the backbone of the industry,” said George Leichtweis, Owner Modern Skate & Surf.

For more information on Local Skateshop Day and ways that you can get your company or skate retail shop involved, look for your Local Skateshop Day event kit in the mail or visitwww.skateboardiasc.org or http://www.boardretailers.org.

About IASC
The International Association of Skateboard Companies (IASC), the non-profit trade organization that represents the united voice of the skateboard industry, was founded in 1994. In 2003, IASC was restructured into the organization that founded Go Skateboarding Day. Driven by skate industry leaders, IASC strives to promote skateboarding, increase participation educate and save members money. For further information, please visit http://www.skateboardiasc.org.

About BRA
The Board Retailers Association (BRA) is a non-profit trade association representing almost 3,000 action sport storefronts across the country. The association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. BRA also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business.  For a complete explanation and description of Retail Member benefits, visit http://www.boardretailers.org

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