Proceeds From Charity Golf Event and Surf Contest to Benefit The Rob Machado Foundation (RMF) and Cardiff SEA

San Clemente, Calif. (March 2, 2011) — SURFER is pleased to announce that the Rob Machado Seaside Pro Junior presented by Reef and Hurley is now the only ASP Pro Junior 4-star competition in San Diego. The event, which will commence at Seaside Reef on April 22-23, 2011, will also include a Super Hero’s themed charity golf tournament at The Crossing at Carlsbad on Monday, April 18, 2011.

“The Rob Machado Seaside Pro Junior presented by Hurley and Reef is the only Pro Junior event in San Diego and represents the third of eight events on the men’s ASP North America Pro Junior Series,” said ASP Regional Media Officer, Bobby Shadley. “The surfers competing on the regional series are looking to finish within the top four on the ASP North America Pro Junior Series ratings in order to earn a berth on to the ASP World Junior Tour for 2011.”

This event will also serve as the first of three stops on the Women’s ASP North America Pro Junior Series, where the overall North American winner qualifies for the ASP Women’s World Junior Tour.

“The first pro contest I ever surfed in was at Seaside and I thought it would be good for the kids to bring one back. Seaside is a great break to showcase the talent that will be surfing in the event,” said Rob Machado.  The two-day contest will include a 72-competitor Junior Men’s division and 24-competitor Junior Women’s division, as well as a grom expression session. A $20,000 prize purse is up for grabs in the men’s field and $10,000 in the women’s field. Machado has brought in his family of sponsors—Hurley, Reef, Dragon, Nixon, DaKine, Channel Islands, Futures, and Sambazon—in addition to GoPro, and Surfline, to make this event an exciting new stop on the Pro Junior Series.

Pat O’Connell, long-time friend and VP Sports Marketing at Hurley said, “Rob and I got to talking one day and we realized that there was a huge opportunity to mix it up with the Hansen/Machado Classic, which ran for 10 years, and create an event that not only supported his local community but the next generation of pros.”

Proceeds from both the golf tournament and surf contest will go toward the Rob Machado Foundation (RMF) and it’s benefactor Cardiff SEA, a volunteer, non-profit organization representing parents, staff, and community members concerned with improving the education of children within the school district. For Machado, the golf tournament and surf contest are just one of the many ways he’s able to give back to his community. The RMF was founded in 2004 and has shifted its primary focus in the last few years to educating elementary school students on helping the environment. The Foundation puts a major emphasis on greening the two benefitting schools in his district in addition to teaching general eco-friendly practices such as organic gardening, composting, and ways to keep plastic out of our oceans.

“The golf event is a fun way for me to raise funding for Cardiff SEA.  The organization has been a great collaborator and always puts the funds we raise to good use,” said Machado.  “The goal in the end is to be able to help children understand their contribution towards a healthy Earth while showing surrounding communities and schools what’s possible through curriculum and programs that inspire our youth.”

The Rob Machado Seaside Pro Junior will be webcast live at both days.

Special thanks to presenting sponsors, Hurley and Reef, and additional supporters of the Rob Machado Seaside Pro Junior Experience, Dragon, Nixon, DaKine, Channel Islands, Sambazon, GoPro, Futures, and Surfline.

About The Rob Machado Foundation
The Rob Machado Foundation is a 501c(3) non-profit organization created to support various charities dedicated to environmental programs within Southern California. They aim to provide funding and initiate programs focused on helping children understand their contribution towards a healthy earth. For more information on the foundation programs and charity golf event visit

About Hurley
“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley.  This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali.

About Reef
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit. Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.

In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include, Fantasy SURFER, The Hot 100, My SURFER Cover and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s Action Sports Group (ASG), which reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming.



LOS ANGELES, CA – July 22, 2010 – Easily one of the all-time great surf films, the “lost classic” Pacific Vibrations, has been digitally re-mastered in high definition (HD) and is coming to television for a whole new generation of surfers, beach bums and environmentalists alike to discover and enjoy. To celebrate, MGM HD and the U.S. Open of Surfing are proud to present the World HD Premiere of the 1970 film on August 1st as the official evening kick-off event for the 2010 U.S. Open of Surfing.

Often referred to as Woodstock on a wave, Pacific Vibrations is a colorful documentary by John Severson, Hall-of-Fame Surfer, filmmaker, artist and founder of Surfer Magazine.  From California to Hawaii, surfing legends Severson, Bill Hamilton and Corky Carroll continue their endless search for the perfect wave. The surfers reveal their motivation and obsession with the sport to soundtrack of pure rock legends including Cream, Crosby, Stills and Nash, Steve Miller and more (Rated G).

The World HD Premiere screening will take place at the Huntington Beach Pier located at 315 Pacific Coast Highway. Leading off the evening will be a special Q&A on the making of the film with Pacific Vibrations star and legendary surfer Bill Hamilton [editor’s note: see full bio below]. The event is free, open to the public and will include complementary snacks, raffles, giveaways and more. Doors open at 7:30 pm.

If surf fans can’t make it to the premiere, they can still catch the world HD television premiere of Pacific Vibrations on Saturday, August 7th at 10pm ET/7pm PT on MGM HD, as part of the channel’s month-long “MGM HD Drive-In” summer series.

Every Saturday night in August, MGM HD will take viewers back to those fun summer nights spent underneath the starry skies with a celebration of MGM movies so big, the usually have to be shown outside! Beginning at 10PM ET/7PM PT, “MGM HD Drive-In” will present a triple feature movie marathon including an HD World Premiere movie. Catch creature features, sci-fi, soul cinema and fun beach party films in true 1080i.

About The 2010 US Open of Surfing
Presented by Hurley, Nike 6.0 and Converse, the U.S. Open of Surfing is an action sports festival that brings together athletes from the worlds of surf, BMX and skate for a week of competition, art, fashion and music against the backdrop of Huntington Beach Pier.

About MGM HD
MGM HD, the studio’s first wholly-owned channel in the United States, delivers a robust library of classic and contemporary films in high definition, 1080i. Composed of a 24/7 linear network, a companion VOD offering, and, MGM HD is the ultimate viewing experience for serious movie fans. Drawing from the world’s largest film library, MGM HD features global premieres of newly re-mastered films and exclusive original programming. For more information, visit

About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles.  Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit


In sports history there have been few publications that have been able to not only propel themselves to elevations of success but also sustain their position on top of the market.  Surfer is one of those magazines.  Congratulations on influencing the persons, technology and culture of surfing for the last 50 years.   To commemorate this publication landmark Surfer has put together a book that is loaded with some of the heaviest athletes and personalities in the sport.  Edited by former Surfer editor Sam George, the chronicle of the magazine and its  ever present relativity to surfing will engage readers in the following:

Resplendent photography from the SURFER collection throughout the years
Reflections on pivotal stories from past issues that changed the face of surfing
Revelations such as Chris Mauro’s distaste for Kelly Slater’s early surf style, christening the LazorZap as the worst board design ever, and naming the top five surf spots that SURFER was late to report.

Check out their website for more information.